Los Angeles, California
The flagship location for the debut fragrance collection from the go-to floral designer for L.A.’s stylish set, Eric Buterbaugh. The mid-century building was previously home to a series of dilapidated, segmented office spaces, but had the underlying bones of what could be an exceptional courtyard space. Working closely with SFA Design and The JRC Group, Ballentine Architects Studio redefined the flow of the building, creating elegant and useful spaces for Events, the Boutique, the Art Gallery, and Office. Each of the spaces has a connection to the renovated Courtyard which brings the spaces together in a unifying expression of the brand. As you walk through from the entry through the space, you are welcomed by the floral fragrances of the landscape which reflect the inspirations of the perfume line.
The site is situated on the busy thoroughfare of Beverly Boulevard. The exterior of the space was designed to maximize street presence, driving retail traffic while allowing privacy for high-profile private events.
The entry gates provide the space with an open feeling while still providing a secure access point from the street. The offset pivot entry door was finished in brass to play to the mid-century themes and compliment the textures and finishes found throughout the space.
The star of the project is the fragrance collection. The scents provided inspiration for everything in the project including the artwork, finishes and landscaping.
The Art Gallery serves many purposes. It houses a rotating selection of floral themed works from emerging and established artists from around the world. It also becomes the main gathering point for private events. It is anchored by a custom stone bar at the far end.
The Courtyard is a critical component of the complex. It functions as both a unifying and independent space at the same time. It provides the main access into each space and thus ties each component to one another through the underlying idea of openness and floral scents. It is planted with each flower varietal that the fragrances use as their main component. The deck is often used as the stage for performers while the courtyard becomes their venue.
The Retail Boutique portion of the project is intended to allow customers to interact with the fragrance in a natural environment. The Patio creates an outdoor space where the fragrance is enhanced by the landscaping.
The Retail Boutique is intended to serve as lounge for experiencing the fragrance. While it is the focus of the commerce portion of the brand, it is designed to be a relaxing environment.
The Retail Boutique carries high end finishes and textures that reflect the caliber of the product and the brand. The custom shelves and countertops embrace the mid-century design and incorporate brass. The shelves feature hand finishing by Darren Franks.
The product line on proud display.
Vintage brass pieces were painstakingly hunted for and became a feature of the project.
The check-out procedure is discreetly housed in a vintage desk.
The Meeting Room is a collection of mid-century pieces which take inspiration from the architecture.
A private collection of black and white photographs decorates the walls of the space.
The textures and colors of the room are inspired by and enhanced with roses.
This playful portrait of Queen Elizabeth is clever in inumerable ways.
Flowers are present in each of the rooms, providing a fragrant interaction no matter where you are in the space.